This is a smart outdoor campaign launched by a hair care brand of Mexico, Tresemme, to promote its brand image in a peculiar manner. The campaign was kicked off with an aim of brand positioning while claiming providing hair care at an affordable price. The slogan of the campaign was ‘beauty salon results, everyday’. In the campaign transparent stickers were placed on women’s cars parked outside supermarket that gave impression that as if car has received a scratch on it.
As a matter of fact, the idea was taken from a prevalent trend in Mexico City as cars are often scratched as a sign of envy. Therefore, it was certainly an attention-grabbing idea that might have attracted immediate attention from women. The message that appeared on the sticker read, ‘When you use professional products without paying a fortune and your hair looks spectacular everyday, you can cause a lot of envy.’ The campaign was conceptualized by Ganem, Mexico City, Mexico.
Via: Ads of the World
