Hunger is always a painful reality, it lurks it menacing head anywhere, Even in the most affluent countries. JAR ( Jewish Assistance & Relief Fund) wanted to make awareness about those hapless people who are living in the streets and banking on the street cans.
With the creative support of Shalmor Avnon Amichay/Y&R Interactive Tel Aviv, they created an ambient effort which has a slight tone of irony. The effort named trash can reviews, writes reviews of trash can food, in the same way way a food connoisseur writes a restaurant review.
This is one from the reviews:
Despite the perfect location, near quite a few restaurants, it was quite disappointing. The vegetable leftovers were miserable, and the portions were very small. It took me 15 minutes of digging and battling with stubborn empty cartons until I finally reached some real food….
Via: Adland
