Transport of London had launched this print advertisement campaign to urge people to remain vigilant while traveling. The advertisement campaign was aimed at warding off any criminal or terrorist attack with the help of keenly vigilant eyes of people. The advertisement has been presented on what appears to be an art work with a vast copy in the form of a story that pointed towards unusual activities of person spotted by a pair of vigilant eyes.
The approach of the campaign was no doubt refreshing as it is potentially equipped to make people a bit vigilant if a person has gone through the story of the advertisement. The background that gives an impression of an art work was used to depict the suspicious behavior of a person.
The punch line reads as, ‘keep the story a story’, meant to say be watchful and prevent accidents. Illustration has been done by Miami Ad School, Miami, USA.
Via Ads of the World
