Although global inflation has badly hit the real estate and construction sector with sky rocketing prices of building materials, but that does not mean that construction companies will stay away from advertising as a marketing strategy. Talâat Mustapha Construction of Egypt has employed the ingenuity of ad makers BBDO to design its propaganda mechanism. The ad is based on an illustration juxtaposing the present with the future. The machinery, materials and construction workers transform the site to the golf course for the future carrying the caption ‘We Build For The Future‘. This is the artistâs presentation of the present and future on the same frame.
via:Mediame
