The Wall Street Journal is now all set to run advertising on its front page starting with Toyota and GM. Toyota is scheduled to run public service message about safe driving on the front page of the leading intellect giant WSJ.
In an interesting development, Toyota has dumped its pet advertisement agency Publicis’s Zenith Media to buy advertisement on WSJ. On this occasion, Toyota has given this privilege to Dentsu of America; the latest U.S. division of the Japan’s leading advertising powerhouse.
The Toyota’s advertisement will appear on every Wednesday for more than a year-time.
