Toyota has introduced a new interactive personality driven ad to promote its Scion. The HTML-based ad allows the targeted customers to interact with all three of its models in a single ad execution. Now, the customers can customize the ad according to their preferences. The ad is promoting the all three version of its cars.
One ad of this kind asks its user to select a personality type that perfectly suits them and then ad reloads with the information from the appropriate Scion model that represents the chosen type.
However, this technology has been used by Interpolls as well that automatically updates its page when users selects one of many options offered.