The Microsoft owned Massive Inc is likely to serve what it calls ‘dynamic billboards’ in the game Anarchy Online for Toyota. However, Toyota is the first advertiser to buy such a unit on line. Therefore, gamers will be able to interact with the billboard directly for the Toyota Yaris.
Until now, Massive had been engaged in only giving non-interactive ads for the online gamers such as billboards and signage in the background.
The company has also made it clear that the interactive ads will not detract any one during game play within Anarchy Online.
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