Making comparisons of a vehicleâs parts with that of a woman is a usual, tired way of advertising naughtiness, and this Toyota spot continues this tradition.
The spot for Toyota Yaris, developed by production house Play TV in Brisbane, is full of expressions like- “She can take a good pounding in any direction.” “I’ll have her on her back by 11.” “I’m ready to blow. The spot soon became the subject of controversy.
Though it won a short-film contest held by Saatchi & Saatchi and Toyota Australia, it has been pulled after angry protests that it’s sexist and even incestuous.
Via: Adfreak
