The Advertising Standard Authority upheld 17 complaints that Toyota RAV4 advert received from New Zealanders and has declared that the RAV4 ad is offensive and malicious in nature.
In the commercial, a car key becomes a battle of the sexes where a husband and wife attempt to wipe out each other in the race. The complainers have found the ‘humorous’ ad offensive as both husband and wife get really nasty with each other.
The Saatchi and Saatchi spokesperson defended the ad by saying that they wanted it simply to be entertaining. But the board felt it went a bit too far this time.
