In an eerily attention hungry advertising scenario in which sex is used to sell almost everything from condoms to rented cars, it is not a surprise when a builder travels to the same sticky path. But as with every such advertising initiatives, there is an inherent risk of get banned or courting widespread protest from viewers and, in its worse form, a possibility for distorted brand image.
That is exactly what happened to an ad campaign for Calgary condo project which has been withdrawn after it was denounced as sexist.
The posters for the Midtown tower, under construction on 10th Avenue and Fourth Street S.W., featured the slogan:- A $20,000 down payment is as easy as a 25-year-old scotch, or a 25-year-old blonde on a 25-year-old scotch. Get on it.
Really tempting, not to reside in this building.
Another read: A $20,000 down payment is easier than scoring on a four-minute 5 on 3. And way, way easier than scoring with your waitress.
More wild imagination.
The posters, which were placed in men’s washrooms at several nightclubs, where designed to appeal to young professional men in the downtown area
But it misfired.
Via: CBC
