It is an interesting print advertisement campaign to popularize an International film festival which is scheduled to be held at the end of this month. The campaign aims at drawing people’s attention that this festival that has a collection of 25 films from 20 countries will definitely be refreshing and would provide a break with the monotonous Hollywood movies. The advertisements are showing a long script that details about normal repetition of a story line or situations of what people are increasingly becoming fed up.
Though at first look the campaign appears confusing mainly due to the long text used in it, but a closer look reveals the true and amusing story. The presentation of the campaign is apparently a bit complex but justifiable with the idea. The punch line of the campaign reads as, ‘tired of watching the same Hollywood cliches.’ The campaign was developed by JWT, Dubai.
Via Frederik Samuel
