Tide has launched this intelligent and smart print advertisement campaign to promote its detergent 2x Extra. The campaign visibly aims at conveying that the detergent is extremely powerful to remove stains from clothes. The advertisements are giving impression that a handful people or soldiers are being trapped amid a huge crowd of their adversaries and consequently stand no chance to survive. The advertisement has depicted the stains as handful soldiers and the huge crowd as power of the detergent.
The campaign has used light but effective approach in its presentation and displays an appropriate exaggeration of the idea. The campaign revolves around the power of the detergent and it has been immensely triumphant to convey the product benefit convincingly. The art direction of the campaign is apparently superb. The tag line reads, ‘Ketchup doesn’t stand a chance’. The campaign was created by Saatchi & Saatchi.
Via: Advertising for Peanuts
