This is the latest print advertisement campaign launched by Fundacao S.O.S. Mata Atlantica that portrays the future of environment if appropriate steps are not taken. The ad campaign is focusing on hard hitting visuals to depict with cutting down trees not only trees are getting depleted. However, in a recent ad campaign for environment conservation almost similar idea was used in which animals were depicted worshipping trees made of rocks.
Nevertheless, the advertisement has shown how animals are being transformed into deadwoods due to environment degradation. The copy of the ad reads, ‘those who destroy forest don’t kill only trees’. Photography of the ad campaign is remarkably excellent.
Via Adverbox
