PalFM. It is a radio channel in Turkey. To create a new wave of interest among the public about its âSong Request Hotlineâ facility, they developed a publicity effort. Well, the medium of communication can be said as napkins.
The effort, developed by ÃÃZÃM Instanbul, is based on a customary practice among the Turkish people. In Turkey, If you are at a place where thereâs live music and you want to request a song, you can write the name of the song on a piece of napkin and send it to the artist and your requested song will be played by the artist. So, banking on this idea, they created messages in the form of a napkin and the messages on the napkins looked like they are handwritten in pen. They distributed these napkins in cafes, restaurants and bars.
Will people care for this effort, or will they just wipe off this message from their memories for good.
Agency: ÃÃZÃM Instanbul, Turkey
Via: Direct daily
