This campaign is a success, if only kids have enough pocket money to spend for comparatively expensive language classes.
Well, promises of teaching Good English is always a tempting offer for kids and their parents, especially from non-English speaking countries. That is why we see many adverts for English speaking courses in unique (sometimes odd) way. we have seen how one print campaign of such genre featured âliteral depictionâ of English phrases, like âbeating around the bushâ.
This campaign is also a different one. It in fact promises to teach âbad Englishâ, or is it Good English? The campaign, along with teaching English, promises to teach words with double meaning to kids. (FYI, some words are ass, cock, pussy).
Perhaps the parents may find it quite interesting. So interesting that they wonât spend a penny for teaching their kids at a school which promises a stinking gifted gab.
The copy reads- English for Children. Suitable one.
CREDITS
Advertising Agency: Ogilvy, Sao Paulo, Brazil
Vice President Creative Director: Anselmo Ramos
Head of Art: Denis Kakazu
Creative Director: Fred Saldanha
Art Director: Guilherme Nobrega
Copywriter: Claudio Lima
Illustrator: Guilherme Nobrega
Via: I believe in advertising
