This is an effective and sensible advertising campaign to ensure the safety of the motorcyclists on the roads. The campaign effectively communicates the message through the beautiful execution of a simple message.
This effort has been developed by AMV BBDO, London for Think, the British road safety organization. The integrated advertising campaign named âThink Bikerâ, shows bikers with flashing neon lights attached to their bikes, revealing their names and aspects of their personality traits. The voiceover at the end asks drivers to look out for motorcyclists next time theyâre out driving.
Credits
Agency: AMV BBDO, London
Copywriter: Phil Martin
Art director: Brian Campbell
Agency planners: Will Hodge and Andrew Phillips
Media planners: Dayna Slate and Mark Hughes at Carat
Filming: director Kevin Thomas via Thomas Thomas Films, London
Via: Inspiration room
