Keep dentists out of your mouth. Well, we all want to do that. The very image of a dentist standing beside us with âinstruments of mass destructionâ is enough to make us frightened, whether you are a kid or grown-up person.
This print campaign for Oral B, created by the Miami Ad School Europe, deviates from the usual line of thought and presents something different. I am not saying that this difference is highly creative or out-of-the-box. In my opinion, it has got certain drawbacks. Instead of targeting tooth decay and such problems, the campaign urges us to keep the dentists away, though in a humorous way. Indeed, they make the point clear, but the route to get there.. that is where the confusion remains.
CREDITS:
Advertising Agency: Miami Ad School Europe, Hamburg, Germany
Art Director: Sara Kujundzic
Copywriter: Ruchir Sachdev
Via: Ads of the world
