While surfing through www in pursuit of interesting ads, I stumbled upon this creative print campaign which has been developed by Ogilvy Singapore for Childrenâs Panadol. Well, the campaign is worth our attention, as it provides us with genuine sparks of creativity.
The campaign reveals the empathetic nature of parents when the kids are suffering pain. Parents become so close to their children in their experience of pain that they fuse body parts, thumb, knee and head. The tagline reads- Their pain is your pain.
Credits
Agency: Ogilvy Singapore
Executive creative director: Todd Mccracken
Creative director/art director/typographer: Maurice Wee
Creative director/copywriter: Renee Lim
Art director/typographer: Roy Wisnu Hariadi
Photographer: Jonathan Tay and producer Isk.
