Well, we have just discussed how the inappropriate use of comparisons in advertising, especially those for food products, mar the tasteful message. We have seen how those bread-slippers, though creatively nice to see, seemed a bit inappropriate for such a product. Here is a more telling example from NaturaSi Organic and Biodynamic Products which is laden with beautiful image but obviously inappropriate way of communication.
Well, we canât sell eggs through snakes. And we canât sell apples through snakes. Adam and Eve, now, will definitely resist the temptation to buy apple from a snake.
Read the copy of the two ads-
1. Just picked in our Eden
NaturaSi Organic and Biodynamic Products. Not eating them is a sin.
2. Eva bit it, without washing it
NaturaSi Organic and Biodynamic Products. Not eating them is a sin
This aesthetically perfect, message-wise brainless campaign has been developed by Ogilvy Rome, Italy.
But, it might be suitable for a sex toy shop.
CREDITS
Advertising Agency: Ogilvy Rome, Italy
Creative Director: Elisa Pazi
Art Director: Chiara Catalani
Copywriter: Elisa Pazi, Michela Paccova
Photography: Winkler+Noah
