The shadow of a technical error over a nice idea

Dr Prem Digital Healthcare Marketing

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We do love nice images which show signs of love. The ads which use rural imageries often snatch our attention just because of its hidden power. This print advertisement for Samsung, definitely attracts our attention, but it raises a few questions about its technical credibility.

The ad, developed by Cheil Worldwide, indeed has a brilliant concept. However, there is some confusion here. If the photo was taken from a plane, will the shadow be so small?

Dr Prem Web Design and Development

CREDITS

Advertising Agency: Cheil Worldwide, New Delhi, India

Executive Creative Director: Bikramjeet Ghosh

Creative Director: Vedobroto Roy

Art Director: Sudhin Dutta, Vedobroto Roy

Copywriter: Vedobroto Roy

Additional credits: Image Courtesy Masterfile.com

Via: Ads of the world

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