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In London, a 181 year old news paper, in its new campaign, has opened a can of apologies. The Evening Standard is all set to retain its readership with a lot of apologies on its relaunch. âSorry for losing touch.â The newspaper confesses. Sorry for being negative, sorry for taking you for granted, sorry for being complacent, sorry for being predictable-these are other slogans in the campaign.
The âsorry campaignâ comes in response to the market research commissioned by the newspaperâs new editor, Geordie Greig. The research found that Londoners felt the paper was too negative and did not meet the capitalâs needs.
The newspaper is under the new management as Russian tycoon and former KGB agent Alexander Lebedev bought the loss-making Standard from the Daily Mail and General Trust.
Via: Reuters Blogs
