Self-medication may lead to dangerous health hazards. Consuming medicines without consulting a medical practitioner, even if it is for minor ailments, may lead to more medical complications. This is a world-wide phenomenon, and the problem is more prevalent in India. So, Patil Hospital in Mumbai created this poster as part of their patient welfare program.
The poster, created by R&P Advertising and media Communication, is indeed based on a simple, beautiful concept. While careful attention is being given in not making the message incomprehensible to the wide group of target audience, the advertisers have also tried to make it highly creative.
CREDITS
Advertising Agency: R&P Advertising and media Communication, New Mumbai, India
Creative Directors: Abhay Patkar, Nitin Rajapurkar
Art Director: Abhay Patkar
Copywriter: Nitin Rajapurkar
Additional credits: Sanjay kelaskar
Via: Pixel Pasta
