Starcom Mediavest is persuading its clients that their methodologies of ad campaigns are needed to be changed radically. Now the focus is to be shifted to get the consumers speak about the products.
However, it is a bit difficult to organize customers for conversation or getting them on-line through the social networks as that of MySpace.com, but if the interactive medium comes into play it can surely help companies grow with the appropriate needs of the consumers.
Obviously, word of mouth recommendations are always effective than any other form of advertisements where companies happen to spend billions. Moreover there are companies around which started their interactive website to gather information regarding what exactly their customer needs.
Via Financial Times
