There has always existed a foggy line between advertisement and entertainment. Now, it seems the line is getting blurrier. For example, there’s an eBay-like website, which is offering buyers and sellers an easy and one stop shop for deals. Be prepared to get more products pop up in TV shows, music videos and video games from now onwards.
The product placement marketplace is called Embed. CEO of NextMedium, the company that launched the idea says he is trying to create a real market place.
He further says his idea is to establish brand integration as an ad category.
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