Leading companies are perfectly upbeat for shelling out $1.7 million for every 30-second spot they have bought for Sunday’s telecast of the 79th annual Academy awards. This event widely perceived as one of the largest and most prestigious television events of the year. According to a rough estimate more than 40 million viewers are expected to watch the event.
However, the price for a 30-second slot during Academy Awards has gone up to $1.7 million from $1.6 million despite ratings of the events have been negative in recent years. The other selling point of the show is the huge fascination among women for the show. The show is believed to bring the largest TV audience of women for the year. Following the trend people have started refereeing the event as ‘Super Bowl for women’.
Many leading advertisers have planned to use the Oscar telecast to introduce products, services or marketing campaigns. Bank of America Corp. has taken slots during the Oscars to announce its return to prime-time network advertising and launch of its marketing campaign, Bank of Opportunity.
