The 8 Colours of Fun is an integrated campaign for Nestlé Australia which promote its Smarties chocolates. The campaign, developed by JWT Sydney targets children and their parents through its meticulous approach.
The 8 colours of Fun consists of ads featuring 8 children who are associated with each colour. For example regarding the colour blue, one ad which features underwater adventure collaboration between moon-walking Jonathan and singer-songwriter Raymond
The campaign is online at Facebook and YouTube
More videos after the jump.
CREDITS
Advertising agency: JWT Sydney
Executive creative director: Angus Hennah
Creative team: Simon Armour and Blair Kimber
account team: Paul Coles, Fiona Tenaglia and Anna Swinburne.
Via: The Inspiration room
