Catering the needs of the teens is increasingly becoming a compulsive business need. Moreover, the importance of this particular chunk can be imagined with the fact that they are 33.8 million in numbers in U.S. alone and they spend roughly to the tune of $209 billion a year.
Therefore, it is imperative for marketers and advertisers to keep a constant track on the fast changing trends among tens.
Anastasia Goodstein has minutely observed the trends of teens and their needs and not only that, she has critically evaluated them as well. She has further advised marketers and advertisers to evaluate the following aspects of teen consumerism:
1. The basics about teens
2. Word of mouth
3. User-generated-content
4. Mobile lifestyle
5. Social networking
6. Engagement
7. Customization
8. Lessons from The N
9. Social activism through consumption
10. Trend creation
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