There is a brand new advertising medium through which companies can directly reach out to the customers through phone calls and text messages. Launched by JaJah, one of the most innovative phone companies in the world, this is on a patent pending platform known as “In-Call Advertising Engine”. Jajah officials feel that this will revolutionize the advertising business on a global scale. The platform will convert the inventory of the world’s telephone calls into an advertising market place.
Roman Scharf, JAJAH’s co-founder said,
We spend more time on the phone than consuming all other types of media, TV, reading papers and radio included. However, advertisers spend very little budget advertising on telephone calls — phones haven’t been considered as a viable channel yet. We are going to change that. Our research over the past several months have enabled us to come up with a method to overlay advertising content on phone calls in a way that users find acceptable. We turned it into an open platform so that everyone can benefit. Consumers get a better deal and telecommunications companies monetize their inventory.
How does this in-call advertising actually work? It follows a newly developed non-intrusive approach say Jajah officials. The popular belief that in-call advertising interrupts a call and disturbing the caller has been busted here. JAJAH simply overlays the messages above the ring tone, before the call starts and grabs the consumers attention.
This way, advertisers are assured of caller attention and at the same time the consumer is not alienated with messages that break the rhythm of a telephone call.
Danien Mattes co-founder of Jajah said,
Google paved the way around a decade ago with Google AdWords. Their approach was revolutionary, as they respected the users’ common sense and reactions. We are now trying to do the same for the massive amount of phone call inventory. Think AdWords for the phone.
JAJAH in-call advertising will be available, initially to JAJAH users as an opt-in solution where users hear and see very targeted advertising content and receive monthly credit. Another facility in Jajah is that, users can earn back their entire phone bill and even make money while talking to their friends and family.
Trevor Healy, CEO of Jajah said,
Our future plans is to increase the reach of JAJAH in-call advertising by allowing telecommunications partners to use our platform to monetize their inventory as well. We will provide our advertising appliance which telecom operators can install in their environments and connect to the platform. We will turn call wait time into value add, and the end user and partner will both reap benefits.
With JAJAH’s new in-call advertising, businesses of any kind can target their audience on any given scale. Small, local companies can play their messages to the local JAJAH users. This is a unique product and a revolution in the world of advertising after Google’s adwords.
Jajah has also announced signing a strategic partnership with Oridian – Online Media Solutions, Ltd., the largest privately-owned advertising network. This agreement has given JAJAH immediate access to a large number of companies to introduce and jump-start the new service.
An amazing service available currently in US and Canada will soon expand to the rest of the world, so Indians known for their talking will also start to benefit. With the cheapest calling rates and a speedily growing economy this advertising model can really help Indian companies and consumers reap benefits of advertising and that too quickly.
Source: Marketwire.com
