Twitter goes to them. Facebook too goes to them. Time to change âleading a dogâs lifeâ usage.
In what can be termed as path-barking shift in canine-centered charity ad-efforts, UIPA, a non-profit organization helping animals in Brazil, selected 10 dogs and created their Facebook profiles. The effort has been done with a hope that having many virtual friends would increase their chance of having a real friend. As part of this effort, a poster with a message- owner wanted– was also created.
The facebook profiles, managed by ad agency Fischer, aims to make the public realize the necessity of having a home for these animals.
Via: Osocio
