Though its new campaign, Tata Docomo is promoting BuddyNet, aimed at small groups of friends. Buddynet is actually a social networking space that helps the group members to sharing talk time, music and free browsing of social network sites on their Docomo powered mobile phones.
As part of this campaign, two television commercials have been created. The first spot features a man who searches for his boxer shorts, and he finds out that his friend is wearing it. Another tvc features a group of friends who share even pain, in a humorous way. These two ads are promoting the features of sharing talk time and free social networking access on buddy net.
Indeed, these two commercials, apart from conveying the message clearly, adopt a youthful line of communication.
