This is an interesting advertisement campaign launched by TAM Airlines focusing on the services and comfort it provides to its passengers. The basic theme of the campaign is gently humor. The advertisement derives its strength from the copy and the conflicting expressions of the travelers. It interestingly, showing how the passengers have astonishingly reacted to the comfort they received in the airline.
The approach of the ad is indicative while keeping it extremely simple and slightly mischievous in its presentation. However, the idea of the campaign is quite refreshing and its treatment is equally nice. The punch line of the ad reads, ‘New TAM Airbus. You won’t believe it’s just a plane’.
Via Ad Nerd
