So, foresight is something that you can keep it in your hands and as vulnerable as an eyeball when it is bloody displaced from the sockets. That is what we can see from this ad for Austrian advertising- and marketing magazines “Horizont” and “Bestseller” to promote new subscriptions.
So, you need to be the subscribers of these magazines to keep your foresight intact! But this does not feel like a fresh approach. We have seen how even santa get beheaded to make a symbolic alternative for expenditure cut from clients.
CREDITS
Advertising Agency: Blink, Vienna, Austria
Creative Directors: Bernd Graller, Roland Ortner
Art Director: Christoph Weihs
Copywriter: Roland Ortner
Photographer: Staudinger+Franke
Via: Ads of the world
