Many of you who are social media managers or strategists would have faced an issue of posting on social media sites at certain timings. Since you cannot always be online while some of your audience is, it is important to …
In the modern world of advertising through various online and offline media, the need to advertise is equally prevalent for large and small businesses. Even if you own a small business, it is equally important to stay ahead of your …
Nowadays social media has become very popular as a marketing tool. Many forward thinking business companies have embraced social media for marketing their business, and it has worked very well for those who have done it correctly. Social media marketing …
Smart branding is essential for a company to reach towering heights. Many big brands have reached their enviable position through strategic corporate branding. Depending upon the business strategies, a brand may consider different types of corporate branding.
A brand identifies a company and its products from other company and its products. In a way brand is the personality of the company through which people identify its products, services, and attitude. It is one of the most important …
Basic brand strategy principles to pull off business success Read More »
What is Twitter? Twitter is a tool for “micro-blogging” or posting very short updates, comments or thoughts up to 140 characters long to people who subscribe to you. Another way to look at it would be that it’s like an …
The primary objective of advertising is to inform consumers about the arrival of the products or services in the market. Advertising can also be used to inform the people that the brand offers the same thing they have been looking …
Why advertising is that important in any business Read More »
Though the profile of your company, your products and the target market you are catering to matters a lot when it comes to marketing on social media, there still is a great importance for most of the companies to undertake …
Mobile marketing refers to the use of mobile medium for marketing communications. It can be performed by the use of a cell phone or any mobile device. Usually, the promotional marketing messages are conveyed to the consumers through mobile marketing. …
Why mobile marketing is the most mature business strategy nowadays Read More »
Constant developing, constantly changing, constantly progressing, constantly becoming un-anticipatable and ever fickle!! These words seem to have become the watch words when it comes to the world that is gradually arising from the horizons of technology that is ever developing …