How can you communicate the dangers of drunk driving, without hurting the liquor sales? Well, Saatchi & Saatchi, Sri Lanka has to tackle this unique challenge. They were asked to create an ambient work to promote the cab company in a bar club. But, they had to do it in a way which will not in any way affect the liquor sales in the bar club.
To tackle this unique challenge, they created âmagic mirrorâ which hung in rest rooms. This magic mirror may appear just like other mirrors at first sight, but if a person gets closer to the mirror, he/she can see the picture of a person who has met with an accident. There will be also a message- take a cab, along with the contact number of the cab company.
Via: direct daily
