This television commercial was launched to promote Sydney Film Festival scheduled to be held between 8 and 24 June. The commercial has taken a very light approach to urge people to attend the festival. The advertisement is showing pedestrians alongside Sydney Harbour witnessing a woman swinging a man around to eventually launch him into space. However, the commercial has presented a very enigmatic picture of the core idea which seems to highlighting emotional aspect that immerses a body entirely in cinema.
The presentation of the commercial is apparently mystifying that draws people around them to watch a woman launching a man into space. The idea was probably to depict another aspect that festival could be that captivating while one is required to transport himself to attend the festival. The tag line of the advertisement reads, ‘Transport yourself’. The advertisement was created by Precinct/Direct.
Via Duncan’s TV
