Sustagen Kids has recently launched an insightful print advertisement campaign to urge parents to take care of their kids especially their need of vitamins and minerals. Sustagen Kids is a health supplement enriched with vitamins and minerals and is aimed at kids from 4 to 10 years old. The campaign is apparently focusing on the fact that no mal nourished child has grown to achieve the highest accolades in any field. Thereby, emphasizing that there is a persistent need to take care of the children at a very early stage. The advertisements are citing examples that no underfed child achieved great accomplishment in their lives.
The campaign has used the informative angle to present their idea and designed to hit parents hard to wake up to these facts. The campaign has included three print advertisements that warn parents that they must take care of their children before it gets too late. The punch line of the campaign reads, ‘an early start makes them smart’. The campaign was created by F/Nazca Saatchi & Saatchi, Sao Paulo, Brazil.
Via: Twenty Four
