Surfrider Foundation had launched this powerful campaign to create awareness among people about conservation of seas. The campaign apparently focusing on the fact that sea has not resisting or capability of dispelling unwanted objects or dangers like human beings. Therefore, considering them incapable people should not an advantage of it and dumping waste in the seas which cannot be dispelled by the sea itself.
The advertisements are showing different objects on human bodies near beaches to depict that these bodies have the ability to thwart those objects but if these articles are dumped in the sea they will remain their for long. The copy of the ad reads, ‘If only the sea could fight back’. The campaign is credited to Young & Rubicam
Via Twenty Four
