Super Bowl XL commercial spots were never this pricy before. Breaking all records for super bowl ads ABC is selling 30 second commercial spots for astonishing $2.5-$2.6 million. It breaks the Superbowl XXXIX record of 2005 where ABC successfully fetched $2.4 million for against one of those prime prime time spots.
According to Nielsen media Research last year 86 million people in US alone watched Super bowl XXXIX, 2005.
Completely going against the rumors that Winter Olympics 2006 will take away much of attention from Superbowl XL ABC settles for this inflated price which many a media buyers suspect will be a difficult task to achieve. McDonalds unhappy with previous years scrutiny is avoiding super bowl XL 2006 altogether. Amongst others who burnt fingers over scrutiny issue like GoDaddy however are going gaga with a massive ad spend plan.
Heavy weight advertisers in Super bowl 2006 are Ford Mustang, Cialis, Cosentino, McIlhenny Co., Pepsi, Volvo, MBNA , Cadillac Diamond of CA, FedEx, GoDaddy.com, Bud Light, Frito-Lay, Lincoln etc.
Source CNN
