The recent data from Hitwise revealed that compared to Super Bowl XXXIX Super Bowl XL was more searched (to be exactly 14%) item before the games begins. “Super bowl ads” is the most common search phrase following by “super bowl.” Visits to iFilm.com, the reservoir of all super bowl ads witnessed a massive 49% rise on Super Sunday over previous day. AOL Sports is also streaming super bowl ad from its site and has seen 131% traffic jump on February 5.
The survey says companies who successfully meshed up web with television are going to garner more recalls in anyway.
“User behavior on Super Bowl Sunday clearly demonstrates consumer demand for the online component of these commercials,” says Bill Tancer, general manager, global research for Hitwise. “Engaging consumers online with a service or product brand is a great way to leverage the investment in these costly spots.”
Via [imediaconnection]
