This is an interesting advertisement campaign launched by Studio Universal to promote its schedule of showing seven Vietnam War movies. The advertisement seems to have adopted a lighter approach to treat the idea of promoting these movies and it tries to evoke emotions concerning to the war times. The advertisement seems to depicting the time to be revisited. The advertisement is showing a soldier rather stepping out of his home, entering home as the movies are being shown on television. The entire situation depicted in the advertisement is in fact a portrayal of as if a soldier is leaving home to join war.
The presentation of the advertisement is however not that expressive and apparent unless observed closely and at the same time product benefit has not been presented effectively. Moreover, the art direction and the idea behind the advertisement is considerably good but there were ample room for better execution. The text of the advertisement reads, ‘Prepare to leave for Vietnam. Seven great Vietnam war movies, from the 23rd of April.’ The advertisement was created by Saatchi & Saatchi, Rome, Italy.
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