Paradoxes are fun, especially when ‘sex’ is the central theme. Although this ad carries a social message (read ‘use condoms’), the visual conveys just the opposite. Perhaps, the squirt represents the champaigne-filled Stockholm celebration. Or, the admakers have plainly ignored the natural interpretation. We may never know. Having said that, we believe the ad’s subtlety in communication deserves appreciation. For once, we are not subject to vulgarity in the name of marketing.
Source: Pixelpasta
