There are many dear buddies of mine who after watching the latest Axe Affect deodorant commercial have felt, “wish that guy was me,” but not all has taken the Axe ad too kindly.
Axe has always been a perfect case for male chauvinist pigs. But this time it has taken a different turn and irked an altogether different strata: Spanish Nurses. Imagine a Health care website covering the news.
Spanish nurses are threatening to sue consumer goods giant Unilever over a deodorant advert because they say its saucy depiction of a nurse in suspenders is a slur on the profession, newspapers reported.
El Economista reported the General Council of Spanish Nursing as saying on Friday. It said;
We will immediately begin legal action, publicity and any other measure necessary to…correct what we consider a gratuitous and unjustifiable affront to the nursing profession and to women.
Don’t go by the television Axe commercial, it has democratically featured girls of all races and colors. The ad however, begins with a Latin American looking girl. If that was subtleness at its best, the outdoor hoardings splashed all across Madrid and other Spanish cities are more outright and on the face. To make the content more regionalized and direct, Unilever guys (it can not be girls, seems so) have shown a young Spanish nurse’s hands on hips, wearing a short medical coat and stethoscope.
According Unilever marketing:
Out of a deodorant can pop the words ‘Bom Chicka Wah Wah’ — the uncontrolled gasp women are meant to utter when smelling Axe, or Lynx as it is branded in the UK and Ireland.
The girl power has awakened… don’t rub them just like that.
Axe banned ads and commercials (For adults only, this time its a guy who bared all… hehe)
More Axe deodorant banned commercial
