Sony literally lost no time to clarify that it is not planning to cancel its PS3 ad campaign as the delayed launch of the new console. The company has uprightly rejected the claim of a news website that PS3 will now be available in Europe only by March next year not in November this year, as it was announced by the company. Sony in its statement has categorically denied the report saying, ‘it is categorically not true’ and ‘we are not shelving the PS3 marketing campaign’.
The company also confirmed that just launched PS3 website will remain live and will run as per the schedule. The company has planned to show short films in the form of stories to promote the console. The overall expenditure of the ad campaign is calculated at GBP 30 million.
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