If you owned a company that sold two different products, what will your advertisement for your products be like? Your advertising agency might create two separate ads for your products. For a company like Soma, advertising for its coffee bar and wine bar was not two different ads but a single ad publicizing the two different hangouts and in a rather humorous manner. Rethink Communication of Vancouver, Canada had perfectly lined up two different images to form a composite whole. The image-half depicting the Soma coffee bar has the right profile of a starry-eyed woman and the other half of the image depicting the wine bar has the left profile of a drowsy woman. Advertising after all is all about wit and creativity.
Via: Why Me?
