This print campaign for Softlan Ultra, created by Y&R, Malaysia, carries a funny concept. It shows some Rugby players who forgets their game, by the grace of Softlan Ultra.
The ads, without the support of a copywriter, convey the message effectively. Through the expressions of players who enjoy the fragrant effect of clothes of their fellow players, the campaign speaks volume about the quality of Softlan Ultra.
This is, indeed, a different and laudable approach from the Y&R team.
Credits:
Advertising Agency: Y&R, Kuala Lumpur, Malaysia
Creative Directors: Rahul Mathew, Rowan Chanen
Art Directors: Richard Chong, Scott McClelland
Copywriter: Rahul Mathew
Retouching: Magic Cube
Via: uniqueprints
