Death is not humorous. But sometimes dark humor surrounding the ailing life and death rules the ads. One of the wonderbra ads has that dead humour. We have also seen how an awareness ad about anorexia used morbid humor. Now, this time, Time Out uses this dark humour near the death bed of an old woman, in a clever way indeed.
This television commercial named Respirator aims to promote Time Out travel guides in Denmark.
The ad shows a tension-filled situation at a hospital room; where the relatives finally nods to the the doctor to remove the artificial ventilator keeping an aged woman alive.
The sudden surprising twist comes at the end. See it for yourself.
CREDITS
Advertising agency: Propaganda, Copenhagen
Creative director/art director: Hanne Schmidt.
Filming: Joachim Nielsen via BANG
Director of photography: Aske Foss.
Via: Inspiration room
