This print advertisement campaign with remarkable illustrations was launched to promote Snickers/NFL in the U.S. The ad gives impression that it has been prepared on the pages from history and synthesizing it with the modern equipments. In order to depict the stoutness and rugged aspect of the game, the campaign has shown football players putting them in comparison with mighty engines.
The significant idea of the campaign and its notable execution make the campaign truly compelling. Moreover, the illustration and art direction used in the campaign is beyond doubt exceptional. The copy of the ad reads, make it happen with Snickers. The illustration has been done by Kerry Roper for BBDO.
Via 10 Advertising and Marketing Journal
