Under a unique promotional campaign drink marketer Snapple will pay WFNX Radio Station a cool $2 million for…wait a minute…no, not to advertise and air its name through jingles but to broadcast ad free content for next 40 days. Therefore, for close to one and a half month the listeners of this radio station will be able to hear all their favorite and not so favorite numbers sans ‘irritating’ commercials.
Now, you must be wondering what benefit Snapple will accrue from this noble gesture. Well, the promotional effort, the first of its kind for the company will include free outdoor concerts, free sample give ways and print advertising on local newspapers in and around Boston including Boston Phoenix.
