Snakes on a plane scaled to number one position with touching a $15.3 million mark in an off weekend. What could better be dubbed about the movie is a mere exuberance in the air as it fell short on many analysts’ expectations by $10 million. The truth is one fine morning New Line Cinema executives wake up just to find out the movie is not doing well outside online community.
The hype over the movie was created by online community seems to have little effect on the community outside online community. However, few analysts dispel this notion on the view that it is story that sells a movie, not the niche audience. Apparently, Internet, at least at present, does not the ability to make or break a movie.
