This magnificent television advertisement campaign was launched by Smirnoff to promote its renowned vodka. The campaign aims at emphasizing the purity level of the drink and its finesse. The advertisement tries to draw resemblance of purified vodka with the Herculean effort taken by the sea itself to purify by throwing out years of dumped material. The advertisement is showing magnificently how the sea takes effort to get rid of the waste accumulated inside it for years. The 60-second spectacular advertisement is being aired on TV and also available online and cinema advertisement.
After throwing out ruins, all left was clear water and a bottle of Smirnoff Red on the bottom of the sea. The presentation of the advertisement is no doubt impressive and visually compelling. The product benefit has been communicated in an effective manner. The punch line of the campaign reads, ‘Extraordinary Purification. Ten Times Filtered. Triple Distilled. Clearly Smirnoff.’ The campaign is created by JWT, London.
Via Duncan’s TV
